- This started as almost a brand new brand you can see in the first picture between May 1st, 2021 - June 30th 2021 we spent $3600 for a whopping 1.59 ROAS when our goal to scale was a 3:1
- You can see 1 year later on May 1st, 2022 - June 30th 2022 we spent $72,563 to a 3.29:1 ROAS just on Google Ads.
- We were able to quickly scale this account within profitability by identify the exact demographic of course, but more importantly, we identified the PSYCOGRAPHIC of the type of person who wants to purchase this product and adjusted our messaging on Ads & Landing Pages to match